I’ve seen it in so many organisations, that growing pile of Should-Do projects gathering dust while teams scramble through endless To-Do lists under the pressure of everyday work. The story is always the same: “We’d love to explore that new product”, “We should really improve our staff on-boarding”, “We could really improve our end-user experience if only we …..”. The constraint? Never enough time, budget, or human intellectual capital.
Generative AI is about to hand you back some of that capacity (and capability) – what you do with it will determine whether you’re leading your market in the future or wondering what happened to your competitive edge.