Rolling out Generative AI in the workplace is more about people than platforms. Over the past year and half, I’ve helped a number of organisations launch GenAI initiatives – and nearly every one of them has surfaced questions, worries, or resistance from staff (with some common themes). These concerns are not signs of failure; they’re signs that people are paying attention. In this article, I want to share the most common concerns I’ve encountered – and how organisations can respond in ways that build trust, not tension.