Being immersed in the world of AI can feel like being caught in a whirlwind, every week brings a new model, a fresh feature, or a must-try tool and the pace is not slowing down – it’s easy to get swept up in it all. That’s why I always value conversations with businesses that bring things back to what really matters, solving real problems. GenAI isn’t just the latest shiny object, it’s a powerful tool to unlock capacity and drive real value, when focused on a business problem.