As I explore the AI development platforms from major providers like IBM , Google, Amazon Web Services (AWS) and Microsoft it’s clear that they are increasingly offering tools that provide easy access to both pre-trained models and custom model training (we also have easy API access to models like ChatGPT and Gemini). A recent report from the IBM Institute for Business Value included a sentence that resonated with me: “The competitive edge that generative AI delivers today will be table stakes tomorrow.” This insight feels particularly relevant when considering the services these major platforms offer – its power to differentiate will diminish.