A little while ago I wrote an article that talked about the urgency of adopting Generative AI (GenAI). The more organisations I speak to, who then see the potential of GenAI, the more I realise that it’s an imperative – that the world is changing around organisations and those that are not planning to adopt are leaving both time and cost savings on the table (the ROI is tangible). This hesitation could be costing businesses more than they realise – the loss of a competitive edge.